# How 3IT Consulting gets paid on time, and Paidnice pays for itself

> Automatic late fee invoices and branded reminders turned an MSP's 80-90% late rate into most invoices paid inside 14 days.

Source: https://www.paidnice.com/success-stories/3itconsulting
Publisher: Paidnice
Part of: Paidnice success stories, https://www.paidnice.com/success-stories

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## At a glance

- **Customer**: 3IT Consulting
- **Industry**: MSP
- **Location**: 🇿🇦 South Africa
- **Accounting platform**: Xero
- **Interviewed**: Louis De Kock, Director
- **Outcome**: 80%+ paid late to Most in 14 days
- **Also reported**: Late payments dropped 70%; the majority of invoices are now paid within 14 days.
- **Video**: https://latechaser.wistia.com/medias/34g6uv2tib (3:27)

## Paidnice features used

- [Late fees & interest](https://www.paidnice.com/late-fees)
- [Email & SMS reminders](https://www.paidnice.com/email-sms-reminders)
- [Customer groups](https://www.paidnice.com/debtor-management-software)

## The policy set

- Automatic late fee invoices past the due date
- Branded due and overdue reminders
- Rules by client relationship

## The story

[**3IT Consulting**](https://www.3it.co.za/) is a Managed Service Provider based in South Africa that struggled with getting consistent on-time payments from clients. We spoke with Louis de Kock, Director of 3IT Consulting, and Venita Naidoo, Financial Manager, about how implementing Paidnice's automated accounts receivable solution helped them dramatically reduce late payments.

## The challenge: a manual, labor-intensive process

With numerous ongoing service contracts and subscriptions, 3IT Consulting dealt with high invoice volumes and irregular customer payment schedules. According to Naidoo, before using Paidnice, "we were handling our accounts receivable by probably nagging the clients...it was pretty much manual."

This manual process meant contacting every late-paying client individually, which was enormously time-consuming for the finance team. And with 80-90% of payments late, it was ultimately ineffective. As de Kock summarized:"I think the process lets you down because it's simply way too labor intensive. It's almost impossible to get in contact with all your clients."

They realized automating accounts receivable was essential to reduce lateness and improve cash flow.

## The solution: Paidnice's accounts receivable automation

Key features that sold them:

- **Automatic late fee invoices**: Paidnice detects unpaid Xero invoices past the due date and sends late fee invoices. No more manual calculation and enforcement.
- **Custom branded reminders**: Email and SMS payment reminders sent from 3IT Consulting's brand as invoices become due. The professional messaging improved response rates.
- **Customer segmentation**: Rules and reminders customized by client purchase history and relationship factors.

## The results: late payments dropped 70%

Within months of onboarding with Paidnice, 3IT Consulting saw significant improvements in accounts receivable:

| | Before Paidnice | After Paidnice |
| --- | --- | --- |
| **Late payments** | 80%+ paid late. "We were handling our accounts receivable by probably nagging the clients." | Down 70%. The majority of invoices are now paid within 14 days. |
| **The finance team** | Contacting every late payer. Individually, invoice by invoice. | Freed from collections. Reminders and late fee invoices send themselves. |
| **Client behavior** | Late was normal. Follow-ups were easy to ignore. | Clients call first. "The client starts phoning us and saying, Listen, why are you invoicing me for late payments?" |

As Naidoo summarized: "I can tell you after we implemented Paidnice, where we pretty much found the opposite. The client starts phoning us and saying, Listen, why are you invoicing me for late payments?" By systemizing collections, 3IT Consulting was finally able to get customers to pay attention and pay on time. By implementing Paidnice's accounts receivable automation, 3IT Consulting was able to fundamentally transform and improve their collections process. What used to be an unsuccessful, manual chase down of 80%+ late payments rapidly improved to over 60% of invoices paid on time. The systemization and consistency provided by Paidnice's automatic late fee functionality reshaped client behavior and expectations around on-time payment.

For 3IT Consulting, bringing their accounts receivable onto auto-pilot has been indispensable, supercharging cash flow while freeing up finance staff - proving Paidnice an invaluable partner.

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Full version with video: https://www.paidnice.com/success-stories/3itconsulting
All success stories: https://www.paidnice.com/success-stories