RankRise, a fast-growing digital marketing agency in Melbourne, had the problem every agency knows: invoices going out, payments trickling in late, and the founder doing the chasing.
Will Qu was sending monthly reminders by hand, and the automated Xero reminders that were meant to help were landing in clients' junk mail. Every hour spent on collections was an hour not spent delivering results. Today, Will gets paid the day he sends an invoice -something he'd never seen in his industry.
Managing cash flow is hard enough without chasing every payment. For a founder-led agency, the cost wasn't only the late cash - it was where Will's attention was going.
"Before Paidnice, collecting and chasing payments was manual. I had to send monthly reminders about outstanding balances, but the automated Xero reminders often went to clients' junk mail."
Late payments and payment friction were draining the energy Will would rather have spent on his clients' results. The follow-up was relentless, and it wasn't even landing.
On the surface, clients were simply paying late. Underneath, two separate things were going wrong at once:
Chasing harder solves neither. A reminder in the spam folder can't be actioned, and a client with no incentive has no reason to move you up the queue.
Frustrated with the time collections were eating, Will went looking for a tool to automate accounts receivable and found Paidnice recommended repeatedly on Xero's community forums. What drew him in was the idea of automating the entire post-invoice flow, then flipping the dynamic entirely: instead of pushing clients to pay, give them a small, genuine reason to pay early.
"I love that it's all automatic, late fees, SMS and email reminders, discounts. Once you turn on the settings, everything works seamlessly without any effort."
RankRise switched on a complete accounts receivable automation layer on top of Xero, with each piece doing one job:
Once the settings were on, the whole sequence ran without Will touching it.
Within a month of setup, Will had cleared his backlog and started getting paid the day he issued future invoices - an outcome he describes as unheard of in his industry.
"We went from chasing payments to getting paid same-day. I've never seen anything like it!"
By gently incentivising clients with a small discount for fast payment, Paidnice turned unpredictable collections into reliable, predictable cash flow.
With cash flow on autopilot, Will reclaimed the energy he'd been spending on collections.
"Not worrying about payments lets me focus on strategy, with confidence our cash flow will take care of itself."
"It's perfect set-and-forget automation. We went from chasing payments to getting paid the same day we invoice out - I've never seen anything like it!"
For Will, the maths is simple: time saved on follow-ups, cash stress removed, and attention back on the work that grows the agency.
"Paidnice saves me time on follow ups, takes away cash stress, and lets me focus on clients. It's a no brainer!"
RankRise is a fast-growing digital marketing agency based in Melbourne, Australia.
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